SD Trading update 3rd Quarter 2010



Client In the Picture

For "client in the picture" we have questioned our first client and "ambassador" Pieter Aalbers. Pieter is director of Grand Catering well known for their creative party catering and a forerunner in the world of CSR as the first climate neutral catering company in The Netherlands.


What is the reason that Grand Catering likes to use WASARA?

Because of the added value, next to the sublime design, the product is also sustainable. It's not only bio-degradable but also produced in a sustainable way which is of great importance for a climate neutral company like we are. Furthermore it makes it possible for us using great mastic without the challenge of carrying and transporting around for instance 400 heavy porcelain plates, the risk of breakage, the extra staff needed for the service and last but not least washing of after the event. It now comes all in one or two boxes.

What reaction do you get from your guests?

Ohs and ahs as a first reaction. People sometimes don't understand what they see and especially don't believe that they're looking at disposables. And I must confess, you can create the most wonderful settings with it. I've noticed that therefore "storytelling" is of great importance to give your guests the full experience. We tell them about the special production, the famous designer Mr. Ogata from Japan and the fact that WASARA is the first disposable which combines design with sustainability.

What is your biggest challenge in using WASARA?

Our biggest challenge is to get our gastronomic creations in line with the design of the different products. Especially here in The Netherlands we're not always familiar with the expression; "less is more". Each time my chefs find the best combination of our own products with WASARA, I am thrilled by the result and so are my clients.

WASARA & LUTE a perfect combination

LUTE in Ouderkerk a/d Amstel and its owner / Chef Peter Lute, love WASARA. Peter used WASARA at the Amstel Zomerfestival in Ouderkerk. He made his compositions with the Compote and the tumbler which he prepared in advance. He used a Rational to regenerate. Peter said he was thrilled to see WASARA was not only beautiful and sustainable but also very practical in use.

A little later in summer Peter used WASARA at Taste of Amsterdam. His signature dish was designed on a Nagakaku plate. This was a success again and now we hope to see much more restaurants use WASARA at such events soon.

WASARA & Okhuijsen..and..Chateau d'yquem?

Xavier Kat of Okhuijsen, according to the magazine "Wine business International" the best Dutch Wine Importer, came with the crazy idea to do a tasting with Chateau d'yquem together with Michelin star restaurant Aan de Poel. Xavier asked SD Trading for some WASARA products to present the bites of "Aan de Poel" on.
It was absolutely fantastic to see such big brands working together in creating an apotheosis of tasting experience.

WASARA now available at the Hanos

SD Trading is very proud to announce the cooperation with Hanos. Hanos is now reseller of WASARA throughout their 18 locations in the Netherlands and Belgium. To notify their clients of the new product line, Hanos wrote a large article about SD Trading and WASARA and published it in the newest Hanos Courant. Next to this WASARA played an important role at their yearly wilddagen in Apeldoorn where SD Trading provided all plates, cups and bowls.

We are particularly happy with the partnership since especially the high-end hospitality companies like to do business with Hanos because of their incredible large range of high quality products. SD Trading developed a special cash & carry label for the Hanos. Kahrel & Kahrel concept & creation was responsible for the design.

SD Trading in Tokyo visiting Mr. Shinichiro Ogata

One of the biggest advantages in doing business with Japan are the visits to Tokyo. The shabu shabu Mr Ito, the owner of WASARA, offered Thomas Kascha of SD Trading in Karuta a traditional Japanese restaurant in the wellknown Asakusa View Hotel was truly an unforgettable experience. Later Mr. Shinichiro Ogata the designer of WASARA invited him to his newest restaurant. The restaurant is a little villa in the middle of an ancient Japanese garden.

This restaurant doesn't have opening hours, no telephone number and not even an e-mail address. If you don't know it, it's like it doesn't exist. However if you are lucky enough to know how to contact Mr. Ogata or one of his employees you'll enter an incredible gastronomic adventure which truly is a once in lifetime experience.

Next to WASARA , Mr. Ogata designed a full line of beautiful glass, porcelain, steel and wooden table ware. If you're interested, contact Thomas of SD Trading, later this year SD Trading will probably introduce some of his products in Europe.

New Website SD Trading

Finally the new wesbite of SD Trading is finished. The company which is responsible for the website and the CMS software behind it is Provide.
We now have two important websites, www.wasara-eu.com is dedicated to WASARA and the new SD Trading focusses on all other businesses SD Trading is in.
We'll regularly post news items about SD Trading and WASARA and our clients and prospects can now easily order products with us through the new order buttom.
The website also offers various types of social media which enables you to follow WASARA and its founders.
Please visit our new site and let us know what you miss and or what we need to change.

Next Update

In the next update you'll read about the visit of Mr. Ito and Ms. Shima to the Netherlands, we'll show you some pictures of Droog ,again a new high-end reseller of WASARA , we'll ask one of our European distribution partners to tell us something more about its market and we'll introduce one of our clients to you in Client in the picture. Till next time...and remember.... Sustainability & Design go well together!

Kindest regards,
The Team of SD Trading

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