Goodbye Roy, Hello Bart
Changes in the top. Roy Blom one of the founders left SD Trading, to go back to the family company which he already managed before, Amstelborgh Borchland. SD Trading is Roy very thankful for his aspiring pionership in the beginning of the company. It not only helped us growing but also gave us a good fundament. We'll keep in close contact with Roy who promised us to be an ambassador for both SD Trading asWasara.
While Roy left, Bart came in. Bart Voorvaart is a serial entrepeneur and gifted merger & aquisition lawyer. The partnership with Bart also meant a step forward in terms of backoffice support and logistics as SD Trading now shares sources with some excisting trading companies. Furthermore Barts extensive knowledge of European trading legislations helps us building our distribution network.
SDTRADING moves into new office
As per the first of februari ,SD Trading moved into new offices, leaving Baambrugge for Diemen. Not only the address changed, we also got new telephone numbers:
New Address:
Weesperstraat 118C
1112 AP Diemen
Tel: +31 (0) 20 2050703
Tel: +31 (0) 20 2050704
SD TRADING helps you making your business more sustainable
SD Trading got several interesting assignments in the last few months, producing and designing customized sustainable disposables for our clients.
Our team is open for all of your requests making your businesses more sustainable.
We're currently developing disposables for not only the hospitality industry and the packaging industry but also for the medical world. Just let us know, what we can do for you and we will try to fulfill your wildest requests.
WASARA exhibited throughout the world
The last months WASARA showed up at several International aclaimed exhibitions The Netherlands, The United States, Japan, France, Italy, Germany and evenSlovenia. Furthermore WASARA won several International Design Awards.
WASARA in exhibition "Mes & Vork" in the Historic Museum Rotterdam
SD Trading was proud to announce that WASARA will be exhibited in the Historic Museum Rotterdam from Oct. 26th 2010 until May 15th in the exhibition: "Mes & Vork"
Mes & Vork shows several types of tableware from silver cutlery to paper pulp disposables like WASARA. The Historic Museum Rotterdam is situated in the beautiful "Schielandshuis" which is truly worth a visit and the only 17th century building left in Rotterdam.
For all gastronomic and culinary fans Mes & Vork is a great location for getting inspired by table ware from other centuries. Don't miss out, go and visit.
Historisch Museum Rotterdam
Korte Hoogstraat 31
3011 GK Rotterdam Centre
Tuesday to Sunday and holidays 11.00-17.00 hours
closed on Monday, January 1, April 30 and December 25
WASARA at the Kansei Japan Design Exhibition
WASARA is pleased to announce that WASARA is showcased at the "kansei - Japan Design Exhibition-" which is one of the exhibitions included in TOKYO DESIGNERS WEEK. It will be held from October 28, 2010 to November 3, 2010 in Shibuya-city, Tokyo.
This is a followed exhibition to the very successful exhibition held at Les Arts Décoratifs in Paris, 2008. This time it will feature numerous product displays and visual installations, aiming to promote understanding of the Japanese "kansei," or sensibility, found in Japanese design and products, as well as the "monozukuri" spirit behind Japanese manufacturing.
WASARA in "Eat Drink Art Design" Exhibition
WASARA tableware is showcased at "Eat Drink Art Design" exhibition, held at The Museum of Arts and Design ("MAD"/ 2 Columbus Circle New York / from September 21, 2010 through March 27, 2011.
MAD focuses on materials and processes that are embraced by practitioners in the fields of craft, art and design, as well as architecture, fashion, interior design, technology, performing arts, and art and design-driven industries. Through their collections, exhibitions and educational programs, the museum encourages awareness and appreciation of art, craft and design in daily life.
"Eat Drink Art Design" Exhibition:
The show is organized in four parts, "Eat" "Drink" "Art" "Design". WASARA is showcased as functional tableware which is simple yet elegant, eco-friendly and disposable, in the part of the "Eat" display. Trailblazing Tableware from the MAD Collection showcases tableware - cups, plates, silverware, tea sets - that redefine the art of dining. Drawn largely from the museum's collection, the exhibition features 60 aesthetically delectable pieces from beautifully handcrafted mid-century pots, to elegant flatware and goblets, to more conceptual works by artists who use the familiarity of tableware as a frame for contemporary issues.
For details, please read the press release,
for questions: press@WASARA.jp
WASARA at the Biennale 2010 Exhibition in St Etienne
De Muji à Hello Kitty,la culture Japonaise de l'alimentation
The second exhibition will open its doors as a Japanese-style convenience store !
From the refinement of preparation and presentation utensils to the profusion of wrappers and packaging, via the ingenuity of some takeaway dishes or fast home-made meals, this exhibition will be the opportunity to learn about Japanese food design - lying between modernity and tradition, simplicity and kitsch.
This is certainly one startling depiction of Japanese culture!
WASARA wins Good Design Award 2010,
THE WORLD'S TOP CORPORATIONS WIN PRESTIGIOUS GOOD DESIGN AWARDS, SETTING THE HIGHEST STANDARD FOR THE BEST PRODUCT, BRANDING, AND GRAPHIC DESIGN FOR 2010
CHICAGO, ILLINOIS, December , 2010. . . . From the high-tech aerospace industries to manufacturers of consumer products designed for the tabletop, hundreds of the world's leading corporations and design offices from 40 nations-from Shanghai to Istanbul-vied in Chicago and New York for the world's oldest and most coveted GOOD DESIGN Award for 2009, which is conferred annually by The Chicago Athenaeum: Museum of Architecture and Design together with The European Centre for Architecture Art Design and Urban Studies.
Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD DESIGN bestows international recognition upon the world's most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design.
This means WASARA is in good company winning the 2010 GOOD DESIGN Award in the category Tabletop.
WASARA wins All Design Award 2010
WASARA is proud to announce it received the All Design Awards Award 2010 which the Month of design gives to the most forward thinking product.
Last month WASARA received this award in Ljubljana at the Month of Design
This award shows us again the design of WASARA is being respected all over the world.
WASARA wins Design for Asia Award 2009
WASARA won the Grand prize as well as the Gold prize of "Design for Asia (DFA)
Award 2009". As a result WASARA was invited to present a speech.
This is the first year that Hong Kong Design Center has strengthened the
education and publication components of their DFA Award by offering public
lectures by past DFA Award winners. They are organized for designers and the
general public at large to provide unique insights into innovation, design
strategies and sustainability.
On that day, Ogata shared his experiences with the audience on how the WASARA
design and concept has been embraced and emphasis sustainability and he also
talked about Japanese traditional gastronomy and aesthetic values.
WASARA @ Droog in Amsterdam
Outlet Droog in Amsterdam is reseller of WASARA. They asked us to assist
them with some of our products at the VIP coctail which was organized
in favour of Christophe Coppens debuts 2011 Winter Collection. Of course
we did and we have seen a beautiful exhibition.
Conceptual fashion designer Christophe Coppens showed new fashion
accessories inspired by exotic birds at Droog Amsterdam. Exhibitions
lasted from September 17th until October 17th 2010.
To see their current exhibition or to buy WASARA or any other products from their fanatastic collection go to Droog:
Staalstraat 7b Amsterdam.
Opening hours
Tuesday - Saturday: 11 a.m. - 6 p.m.
Sunday: 12 a.m. - 5 p.m
webshop: www.droog.com